Strategic expertise that unlocks your business potential.
RedPoint Strategies delivers tailored solutions in commercial strategy, business development, marketing and sales—helping businesses of all sizes achieve sustainable growth and scale new heights.
RedPoint Strategies is built on over 20 years of experience spanning startups to multi-billion-dollar global businesses. With deep expertise in MedTech and HealthTech, we have extended our focus to support businesses in Digital Tech, SaaS and beyond—helping them refine their strategy and accelerate growth.
We craft data-driven, market-aligned strategies that position your business for success. From long-term commercial roadmaps to tactical execution plans, we ensure your business is structured for sustainable growth and profitability.
Identifying new opportunities, building strategic partnerships and accelerating revenue generation are at the heart of what we do. We work with you to refine your value proposition, navigate complex markets and create pathways for expansion.
Effective marketing is more than just promotion—it's about positioning, understanding your customers, engaging stakeholders and measuring impact. At RedPoint Strategies, we take a strategic approach, conducting research to assess opportunities and refine strategies. We help businesses define their brand, communicate their value and develop data-driven marketing strategies that drive awareness and conversion.
A strong sales function is critical to success. We optimise sales processes, train teams and implement best practices to improve performance, increase efficiency and maximise results. We also provide interim management and coaching support to strengthen and embed capabilities as you scale.
Our Mission
Our mission is to drive growth and create lasting impact, acting as your trusted guide and copilot on your business journey.
Expanding into new markets requires strategic insight and precise execution. We provide market intelligence, competitive analysis and tailored entry strategies to help you successfully establish your presence, gain traction and accelerate growth in new regions or sectors.
Bringing a new product or service to market requires more than just a great idea—it demands a clear strategy for driving adoption and revenue. We help businesses refine their product-market fit, develop go-to-market strategies and create scalable business models that ensure long-term commercial success.
An effective sales team is the engine of your business. We enhance sales performance through structured training, performance tracking and process optimisation—empowering your team to close more deals and drive higher revenue.
A strong go-to-market strategy ensures your product reaches the right audience with impact. We design and implement GTM plans that align with customer needs, streamline sales cycles and maximise market penetration.
Sustainable success requires forward-thinking strategy. We work with businesses to develop comprehensive, long-term commercial plans that anticipate market shifts, drive competitive advantage and secure lasting profitability.
RedPoint Strategies was born out of a passion for helping businesses grow. Whether it's supporting ambitious startups, scaling SMEs, strengthening local businesses or optimising strategies for established global companies, we believe in unlocking potential and guiding businesses towards sustainable success.
With over 20 years of experience in MedTech and HealthTech—industries that demand precision, agility and strategic execution—we bring deep commercial expertise to every challenge. While our roots are in these highly regulated markets, our skills in business development, commercial strategy, sales and marketing extend across industries, helping businesses in Tech, SaaS and beyond navigate complexity and drive growth.
In climbing, a redpoint represents a moment when skill, preparation and strategy come together to complete a route successfully. It's about overcoming challenges, refining your approach and reaching new heights—just like in business.
At RedPoint Strategies, we apply the same philosophy. Growth isn't just about having the right tools; it's about using them effectively, adapting to the terrain and executing with precision. Like a climber securing their route with pre-placed protection, we provide businesses with the strategic support they need—allowing them to focus on progress while minimising risks.
Whether you're scaling new markets, refining your strategy or strengthening your commercial approach, we ensure you have the expertise, insight and support to reach the summit.
Discover how we have helped businesses across different sectors
to reach their goals.
An international startup was making strong progress in its domestic market but required guidance to expand into the UK healthcare market.
With both technology and service components to their offering, the client needed to identify suitable routes to market and available funding mechanisms. As a potential market disruptor, they also required customer and payer insights to shape their product positioning and commercial strategy.
Leveraging our MedTech expertise, we conducted a market scan to identify the most relevant procurement frameworks, ensuring the company could competitively position itself—both as an AI diagnostics provider and a full end-to-end service offering.
We compiled and profiled an extensive database of clinical specialists and disease speciality networks, providing a clear market overview and targeted recommendations for customer engagement.
Additionally, we conducted stakeholder interviews with Key Opinion Leaders, NHS England policy advisors and procurement specialists to refine a competitive commercial strategy and provided hands-on support in its execution.
Our client was transforming the e-commerce and immersive shopping experience—but through our collaboration, it became clear that their technology had applications far beyond retail.
While this expanded potential was exciting, it also presented a challenge. As a tech startup, it was critical to focus time and resources on the most impactful opportunities to establish a commercially viable business.
To enhance the product's value proposition, we collaborated with the client to refine sales messaging and marketing materials to enhance engagement and drive impact.
Providing business development support, RedPoint guided the client in identifying and expanding into new sectors beyond furniture and lifestyle. We also supported prospecting and customer engagement throughout the sales process—allowing the founders to concentrate on technical development, knowing their commercial operations were in expert hands.
Like RedPoint, our client was driven by a passion for helping people grow. As a highly qualified youth football coach, they saw that aspiring young footballers lacked access to high-level training to help them secure a place in professional academies.
Football is a competitive industry, with many local and regional franchises catering to young players. However, coaching standards and club ethos varies widely—from development-focused academies to casual holiday-style programmes. Our client needed to differentiate their offering to ensure parents and players recognised the elite-level training available.
We guided the founder in refining messaging and market positioning, rebranding the business to emphasise its elite coaching credentials and distinguish it from well-known franchise alternatives.
We developed unique value-added features to help parents and players track progress and understand coaching goals. Importantly, we identified key target markets to shape marketing initiatives—ensuring the business reached the right audience with the right message.